Sprint users get exclusive 24 promos and previews


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Sprint is continuing its exlusive content deals with various television shows by adding 24 to the lineup that has included Amazing Race, Smallville and America’s Next Top Model.

Sneak peaks of the following week’s episode, available to Sprint TV subscribers as soon as the show airs on the East Coast, are part of Sprint’s overall media deal with Fox. While Sprint pays an incremental fee for the in-show integration, the exclusive content was provided at no additional cost to the company. Sprint’s sneak peaks are sponsored by Degree Deodorant.

So what will fans be getting? Obviously previews and promos that are not available to the public for upcoming episodes. But there will be other offerings for 24 fanatics to download.

In addition to “24″ ringtones, games, images and logos, Sprint also will offer subscribers a “covert ops” sweepstakes in which they can enter for the chance to win a trip to Incredible Adventures, a simulation spy training camp in Sarasota, Fla.

There also will be an experts quiz to test your “24″ IQ and a covert ops survival guide tied to previous episodes of “24,” with the first tip being how to survive a cougar attack.

Some interesting things for fans. And I could see that some rabid fans might be tempted to sign on with Sprint to get it. But you have to wonder how long it will take after each new content release for it to show up on YouTube.

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